Pick. Yo. Pack.

This is a product I created to give the user the option to choose their chip experience. In the book, “Why You Eat What You Eat: the science behind our relationship with food,” the author talks about the making of your food and how that changes the amount of pleasure it brings you. If you have make your own food, it always seems to taste better than if someone had made it for you; even if they are identical. That idea is what inspired me to create “Pick. Yo. Pack.” This package allows you to pick your chip style, and flavor combination. You also have the option to open one pod at a time, or all three for a party mix. In this project we were asked to create lifestyle context designs that complimented our product and brand. Because it is an interactive package I wanted my lifestyle context designs to be interactive as well. I created a social media campaign to get people talking about my brand new product and how they interact with it, which would guide them toward my next deliverable which is my website. Here they can submit ideas for future mix packs. Lastly I created stickers which reflect the innocently flirtatious language of my brand.